Website redesign: when it's time, what it costs, and how not to lose your rankings
Redesign your website when it no longer converts, looks dated next to competitors, fails on mobile, or can't support how you now sell. A professional redesign sits in the lower-middle of the $2,900–$9,500 range and takes about 3 weeks. The critical part isn't the design — it's preserving your SEO: URL mapping, 301 redirects, and speed benchmarks before and after.
7 signs it's time to redesign
- It doesn't convert — traffic arrives but enquiries don't.
- It looks dated next to your competitors.
- It's slow, and you can feel it.
- It breaks or frustrates on mobile.
- You can't update it yourself without fear of breaking something.
- It no longer matches how you actually sell.
- It isn't secure or maintained, and you know it.
The ranking-protection checklist
This is the part most redesign pages never mention — and the part that decides whether a redesign helps or quietly costs you months of lost traffic. Before anything goes live, we:
- Crawl the old site and map every existing URL.
- Put a 301 redirect on every changed or removed URL, so links and rankings carry over.
- Preserve page titles, meta and structured data that already rank.
- Benchmark speed before and after, so we can prove the new site is faster.
- Verify the launch in Google Search Console and watch coverage and queries for regressions.
Redesign vs rebuild
A redesign changes how the site looks and works on the same foundation. A rebuild replaces the foundation — the right call when the platform itself is the problem: it's insecure, unmaintainable, or can't do what you now need. If your frustrations are all cosmetic, redesign; if they're structural, rebuild.
What it costs and how long
A typical redesign takes around 3 weeks and sits in the lower-middle of our $2,900–$9,500 range, depending on page count and how much content changes. After a short call you'll have a fixed written quote within 2 business days — the price on the quote is the price.